E-commerce, customer experience and transformation

Digital growth that delivers.

I help retailers, consumer brands, e-commerce businesses, service organisations, wholesalers and B2B companies grow online revenue, remove customer friction and deliver digital transformation that teams actually adopt.

E-commerce growth Customer experience Digital transformation Fractional leadership
How I can help

Senior digital expertise focused on the work that moves the business.

Practical support for organisations that need more online growth, a clearer roadmap or experienced leadership without immediately hiring a full-time director.

01 / E-COMMERCE

E-commerce growth and CRO

Identify why customers are not converting and create a prioritised plan to improve revenue.

  • Customer journey and funnel review
  • Checkout, search and navigation optimisation
  • Conversion, AOV and retention plan
  • Trading and performance dashboards
02 / STRATEGY

Digital strategy and roadmap

Translate commercial goals into a credible, costed digital plan that leaders and delivery teams can use.

  • Digital maturity assessment
  • 12 to 24-month roadmap
  • Investment cases and prioritisation
  • Technology and operating-model recommendations
03 / CUSTOMER

Customer experience transformation

Use insight, data and customer feedback to remove friction across digital and assisted channels.

  • Journey mapping and service redesign
  • Voice-of-customer and NPS programmes
  • Self-service and channel migration
  • CRM, personalisation and lifecycle opportunities
04 / LEADERSHIP

Fractional digital leadership

Add experienced leadership during growth, transformation, recruitment or a gap in the senior team.

  • Team and agency leadership
  • P&L and performance accountability
  • Executive and board reporting
  • Delivery governance and capability building
Support tailored to your business

Choose the level of support you need.

Every business has different needs. Enquire about the support you are interested in, and we can discuss your goals, agree the scope and work out a tailored price before work starts.

DIAGNOSE

Digital Growth Audit

A focused assessment to establish what is holding digital performance back.

  • Analytics and funnel review
  • Customer journey assessment
  • Competitor benchmark
  • Prioritised recommendations
  • 90-minute leadership readout
Enquire
LEAD

Fractional Digital Director

Hands-on senior leadership for transformation, growth programmes or interim cover.

  • Minimum four days per month
  • Leadership and delivery ownership
  • Team and agency management
  • KPI and board reporting
  • Flexible monthly engagement
Enquire

Also available: workshops, advisory sessions and longer transformation programmes. Get in touch to discuss your requirements and a tailored quote.

About Chirag

A digital leader who understands complex customer journeys.

I have spent more than 15 years growing digital businesses and leading transformation across B2B and consumer organisations, with experience spanning Rubix, Rexel, Boots, Holland & Barrett and Bodybuilding.com.

That experience has taken me from large-scale B2B e-commerce and digital transformation through to consumer retail, health and wellness, and international e-commerce. It means I understand both sides of digital: the complexity behind the technology, data and operating model, and the customer experience that ultimately drives growth.

My approach is practical, collaborative and commercially focused. I can shape the strategy, challenge assumptions and work alongside your teams to turn plans into measurable results.

Connect on LinkedIn
28% YoY digital revenue growth
£2m+ sales generated through demand generation
£90m+ digital revenue leadership
15+ years B2B & consumer digital experience
Experience across B2B & consumer brands
How engagements work

Simple, focused and accountable.

Understand

Clarify the commercial problem, ambition and constraints.

Diagnose

Use data, insight and stakeholder input to find the real barriers.

Prioritise

Build an evidence-led plan around value, effort and speed.

Deliver

Support the team through execution and measure the outcome.

Start a conversation

Tell me what you are trying to change.

Share a little about your business, the challenge and the outcome you need. I will review it personally and respond within two working days.

Prefer email? chirag@commerceandchange.co.uk

Your information will only be used to respond to this enquiry and will not be added to a marketing list.

Enquiry received

Thank you. I’ll be in touch.

Your message has been sent to Commerce & Change. I will review it personally and respond within two working days.

If your enquiry is urgent, email chirag@commerceandchange.co.uk.

Let’s discuss what is stopping your digital growth.

Book an introductory conversation
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