About Chirag
A digital leader who understands complex customer journeys.
I have spent more than 15 years growing digital businesses and leading transformation across B2B and consumer organisations, with experience spanning Rubix, Rexel, Boots, Holland & Barrett and Bodybuilding.com.
That experience has taken me from large-scale B2B e-commerce and digital transformation through to consumer retail, health and wellness, and international e-commerce. It means I understand both sides of digital: the complexity behind the technology, data and operating model, and the customer experience that ultimately drives growth.
My approach is practical, collaborative and commercially focused. I can shape the strategy, challenge assumptions and work alongside your teams to turn plans into measurable results.
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